WHAT IS PRC?
The Society for Marketing Professional Services (SMPS) Pacific Regional Conference (PRC) is an annual regional event hosted by 12 SMPS chapters: Alaska, Hawaii, Idaho, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, and Seattle. PRC presents a unique opportunity to connect with over 500 marketers and business professionals in the A/E/C industry from across the Pacific Region.
Each year, attendees are offered a variety of opportunities--from breakout session lectures, to workshops, keynote speakers, and special events-- to learn best practices in A/E/C marketing and business development from some of the most experienced professionals nationwide. Moreover, the unique atmosphere at the PRC conference provides community-building and opportunities to build deeper business connections with colleagues in the Pacific Region.
History of the SMPS Pacific Regional Conference
Future Conference Locations
- 2027 – Orange County, CA (hosted by Orange County Chapter) March 15-17, 2027
- 2028 – Alaska (hosted by Alaska Chapter)
Past Conference Locations
- 2026 – Seattle, WA (hosted by Seattle Chapter)
- 2025 – Palm Springs, CA (hosted by Inland Empire Chapter)
- 2024 – Portland, OR (hosted by Oregon Chapter)
- 2023 – San Diego, CA (hosted by San Diego Chapter)
- 2022 – Sacramento, CA (hosted by Sacramento Chapter)
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2020 – Las Vegas, NV (hosted by Las Vegas Chapter)
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2019 – Honolulu, HI (hosted by Hawaii Chapter)
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2018 – Napa, CA (hosted by San Francisco Bay Area Chapter)
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2017 – Anchorage, AK (hosted by Alaska Chapter)
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2016 – Palm Springs, CA (hosted by Los Angeles Chapter)
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2015 – Seattle, WA (hosted by Seattle Chapter)
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2014 – Huntington Beach, CA (hosted by Orange County Chapter)
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2013 – Portland, OR (hosted by Oregon Chapter)
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2012 – San Diego, CA (hosted by San Diego Chapter)
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2011 – Sacramento, CA (hosted by Sacramento Chapter)
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2010 – Sacramento, CA (hosted by Sacramento Chapter)
Mission
The mission of the SMPS regional conferences is to advocate for, educate, and connect leaders in the building industry by providing an elevated professional experience in an intimate environment, and is organized regionally to support geographical networks and culture.
Vision
Business Transformed Through Marketing Leadership
Spirit, Mission, and Intent
The SMPS Pacific Regional Conference was created to provide increased value to SMPS members through an annual elite experience in an environment for professional development and networking in the Pacific geographic market. The Wave is organized so that each participating chapter has an equal opportunity to “host” the conference through a fair rotation process and collaborate with other chapters to plan the conference.
400-500
Average No. of Attendees
18%
Federal/State Certified MWESB Firms
20
Breakout Sessions
About the Society of Marketing Professional Services (SMPS)
The Society for Marketing Professional Services (SMPS) is a diverse community of marketing and business development professionals working together to move the A/E/C industry forward. In 1973, a small group of ambitious professional services firm leaders recognized the need to sharpen skills, pool resources, and work together to build their business. And SMPS was born.
Today, SMPS represents a dynamic network of more than 7,000 marketing and business development professionals in the A/E/C industry located throughout the United States and Canada.
