Conference Programming
Ignite your EXPERIENCE
At PRC 2027, every moment is an opportunity to create momentum.
From thought-provoking keynotes and collaborative workshops to actionable breakout sessions, conference programming is designed to fuel new thinking and empower meaningful change.
Pursue your curiosity. Let one conversation, one lesson, or one breakthrough ignite something bigger.
Ignite your passion. Ignite your purpose. Ignite what's next.
Tuesday, March 16th
Preconference Workshops
The preconference workshops are hands-on opportunities to ignite your learning. These provide focused time in small-group settings to sharpen your skills and walk away with tools to use instantly.
Space is limited, and registration is separate.
Ignite Your InDesign Speed
You know the basics of InDesign. Now make them work for you. This three-hour workshop is designed for A/E/C marketers ready to move beyond the fundamentals and get more out of the software they use daily. You'll learn how to set up files that do the heavy lifting, automate layouts with primary text frames, and turn InDesign's new AI features loose on the repetitive tasks you're still doing by hand. This isn't a beginner refresher. It's a working session for A/E/C marketers who want InDesign to carry more of the load.
Emerging Trends Executive Forum, Exclusive Session for Senior Leaders
Specifically designed for executives, principals, and senior growth leaders who are responsible for shaping their firms' future. Built around the findings from the 2027 Emerging Trends in A/E/C Marketing & Business Development Research, developed in partnership with Stambaugh Ness, the highly interactive session combines research, peer-to-peer discussion, executive insights, and direct client perspectives into one focused morning.
This is not a lecture. It is a strategic working session where leaders can examine emerging industry trends, benchmark their firm's readiness, and engage in candid conversations with the people who influence growth the most: executive decision makers and the clients who select, retain, and expand their partnerships with A/E/C firms.
Tuesday, March 16th and Wednesday, March 17th
keynote speakers
Where Ideas Begin to Ignite
Our keynote speakers will bring experiences, insights, and perspectives that reach beyond the A/E/C industry. Through candid conversations and thought-provoking stories, they'll explore what drives innovation, resilience, and growth. Expect ideas that challenge the status quo and conversations that continue long after the session ends.
Tuesday, March 16th and Wednesday, March 17th
Track Sessions
Five tracks, ready to ignite!
Within each track, sessions integrate skill sets, lessons learned, and implementation strategies – ranging from personal to practice growth.
RESEARCH + STRATEGY
Explore the data, insights, and strategic planning methods that inform A/E/C marketing decisions, helping firms identify opportunities, understand clients and competitors, and chart a path for growth.
PROPOSALS + MARKETING
Share processes, procedures, tools, and resources relevant to the roles and responsibilities of the modern marketing team, including strategic and integrated marketing and communications.
BUSINESS DEVELOPMENT
Help Business Development professionals learn new techniques and share best practices for making connections and growing work for their firms.
LEADERSHIP + MANAGEMENT
Address the challenges and priorities relevant to firm owners and management through topics that identify potential opportunities for marketing professionals to add value and create greater impact within their firms.
TECHNOLOGY
Explore the tools, platforms, and emerging technologies shaping modern A/E/C marketing, with a focus on practical implementation, integration, and maximizing value for marketing teams.
