SMPS PRC is the premier conference for AEC professional service marketers and business professionals from across the Pacific Region to develop community and business opportunities. This high impact event includes two days of general sessions, a multitude of breakout learning opportunities, and a variety of networking events including a welcome reception on Wednesday afternoon.

Looking to dive deeper? Optional preconference workshops and a special event are available add-ons.

The full conference schedule will be available when registration opens in Fall 2025.

Conference registration includes all general sessions, all breakout learning sessions, the Wednesday welcome reception, and breakfast and lunch on Thursday and Friday.

Conference registration does not include access to Pre-Conference Workshops and Special Event (information to come later) which can be purchased separately.

Registration for the 2026 conference is open. Please see the event page for the registration link.

To register for any PRC event, follow these steps:

To Log in as a Member: 

If you're a member of a different SMPS chapter, please contact [email protected].

Membership data is pulled from SMPS Headquarters at regular intervals. If you recently became a member or changed companies, or your membership has lapsed or expired, please contact SMPS Headquarters at [email protected]  to correct your membership information. Please allow 2 weeks for your amended membership to be downloaded into the PRC database. 

PRC 2026 does not have early bird rates available.

Group discount rates are not available for the 2026 conference.

Attendance for the 2026 conference will be capped at 480 attendees. We encourage you to plan ahead and register early to secure your spot.

Requests for cancellation must be made in writing and sent via email to: Registration Committee. If cancellation is requested in writing at least 30 days prior to the event, the registration fee will be refunded minus a 5% administrative processing fee. No refunds will be issued for cancellations made within 30 days of the event. Unused registrations cannot be applied to future conferences.

A substitute attendee at the same membership level may attend at no extra charge if notification is provided at least 14 days prior to the event. Each registration may only be transferred once, and once transferred, the registration fee is no longer eligible for a refund.

A substitute attendee at the same membership level may attend at no extra charge if notification is provided at least 14 days prior to the event. Each registration may only be transferred once, and once transferred, the registration fee is no longer eligible for a refund.

A registration may only be transferred once. 

Transfer or cancellation of the hotel must be made directly with the hotel.

Recent PRC conferences have seen record attendance and sold out quickly. To secure your spot, we strongly recommend registering early. Once capacity is reached, a waitlist will be automatically created in the order received. Please note we are unable to provide individual waitlist positions.

If a registered attendee cannot attend and does not have a replacement, they may contact the registration committee ([email protected]) to request contact information of the next person on the waitlist. It is the original attendee's responsibility to coordinate directly with the replacement regarding reimbursement. When an agreement is reached between the two parties (including the transfer of money), the original attendee will confirm that the PRC registration committee may update their reservation to the new person. PRC will not refund the original attendee.   

Safety is a priority. We will monitor health information including the Center for Disease Control (CDC), King County, and City of Seattle guidelines related to COVID-19 or other health restrictions. We are working with the Hyatt Regency to create an amazing in-person experience in a healthy and safe environment. 

If you have any questions, please do not hesitate to contact us at [email protected]. 

The conference schedule is typically available when registration opens. It can be accessed from the homepage drop-down menu. 

A listing of breakout sessions including information about speakers is typically available when registration opens. 

Yes, we have special conference hotel rates. The hotel information will be listed on the homepage drop-down menu when it becomes available. Typically, this is 30-60 days before registration opens.

We do not have day rates. However, you can register to attend the Wednesday Pre-Conference Workshops, the Wednesday Opening Keynote and Reception, and the Thursday Night Social.

SMPS PRC welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at PRC. Please note accessibility accommodations and requirements when registering. Reach out to our Registration Committee ([email protected]) if you would like to discuss your needs. 

Attendees can designate dietary restrictions/food allergies during the registration process. The planning committee will make every effort to provide reasonable accommodations. In addition, ingredients will be posted on site during meals.

Once PRC keynote speakers, sessions, and workshops are selected, you can calculate your CEUs by reviewing the conference schedule. Historically, full conference attendance has provided 10 CEUs! Pre-Conference Workshops typically offer an additional 2-4 CEUs.

Please note: CEU reporting is the responsibility of each CPSM member.