Fellows Hosted Forum
Future Forward: Adapting to Disruption in the A/E/C Industry
Thursday, January 30, 2025 | 3:45pm - 5:00pm
Overview
Big data, artificial intelligence, talent dynamics, and generational shifts are transforming the A/E/C industry at an unprecedented pace. As marketers and business developers, we must anticipate change, rethink strategies, and lead our firms into the future. Join moderator Josh Miles and an esteemed panel of SMPS Fellows and forward-thinking peers to tackle critical questions: How will big data and AI redefine marketing and business development? What talent strategies will position firms for success? How can we adapt to new buyer perspectives and thrive in a rapidly evolving marketplace? This thought-provoking discussion will uncover bold strategies and actionable insights to drive innovation and help you to position your firm to succeed in a constantly changing world.
Agenda
- Welcome keynote
- Panelist introductions
- Panel discussion
- Q&A
- Key takeaways
Josh Miles, Moderator
Josh Miles is a future-focused brand strategist, founder of Bold Brand LLC, and former Chief Marketing Officer for SMPS Headquarters. As the author of Bold Brand 2.0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm, Josh has guided professional services firms in building impactful brands. A seasoned speaker and TEDx presenter, Josh is known for his insights on branding, marketing, and design. He has hosted the design podcast Obsessed Show, co-hosted PSM Show, and is launching the Bold Brand Podcast in Q2.
Fawn Radmanich, FSMPS, CPSM, Panelist
Fawn Radmanich is a Strategic Pursuit Leader for Stantec’s Water Strategic Pursuits Team with 25 years in the A/E/C industry. A trailblazer in applying artificial intelligence to marketing and business development, she combines cutting-edge technology with strategic insight to help firms win major projects and enhance client engagement. A Fellow for SMPS, Fawn is a published author and frequent speaker known for her forward-looking approach to leveraging innovation and strategy to drive success in an evolving marketplace.
Julie Shaffer, FSMPS, CPSM, Panelist
With over two decades in AEC, Julie Shaffer, FSMPS, CPSM, seamlessly blends analytical prowess with creative finesse. In 2012, Julie founded Shaffer Creative to offer consulting, training, and design services, empowering firms to secure new work and thrive in the competitive landscape. Julie and her team have assisted 250 firms across the US in shaping their identities, crafting impactful marketing campaigns, and empowering teams to make the most of their marketing efforts.
Donna Corlew, FSMPS, CPSM, Panelist
Strategist. Facilitator. Connector. Coach. Don't let Donna's Southern twang fool you! Under the surface lies the heart of a Steel Magnolia with a passion for coaching and helping architects, engineers, and builders maximize their expertise.
A CPSM and SMPS Fellow, Donna is an active SMPS member, having served as Society President and SMPS Foundation trustee. Donna received SMPS' highest honor, the Weld Coxe Marketing Achievement Award, in 2019.
Courtney Kearney, Panelist
Courtney Kearney brings her marketing skills and years of experience to the technical world of databases, processes and numbers. She is a CRM thought leader and co-wrote the book CRM or Die: Manage Your Client Relationships or Perish. Courtney is a CPSM, a contributor to the SMPS Marketer publication and presenter at national conferences, events and webinars. She has served in several leadership roles within SMPS. She enjoys spending time with her nurse husband and two amazing daughters.
Sarah Kinard, Panelist
Sarah is a strategic visionary who continues to build her career shaping growth strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah’s curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she “does it differently”.
