SMPS Pacific Regional Conference

The WAVE: navigating change | SMPS Pacific Regional Conference | March 25-26, 2010 | Sacramento, California

Program Sessions

The WAVE: navigating change will focus on offering the following three tracks:

Business Development/Marketing
Leadership
Business Trends

After reviewing an overwhelming number of submissions (a total of 58 proposals were submitted!), the Programs Committee has completed their selection of program sessions and posted it below. You can also click here for detailed information on all of the sessions.

Schedule of Events (subject to change)

Wednesday, March 24
1:30pm - 4:30pm *	Beyond Strategic Planning: Scenario Building for the Future How to use scenarios and scenario planning to create the preferred future for your firm
5:00pm - ??	Optional Networking Event
Thursday, March 25	Business Development/ Marketing	Leadership	Business Trends
8:00am - 10:00am	Registration
10:00am - 11:30am *	Keynote Speaker: Ed Friedrichs Looking for Business in all the Right Places
12:00pm - 1:15pm	Lunch
1:30pm - 3:00pm *	Session 1a - Navigating Your Way Off the Shortlist: How to Cross the Finish Line First	Session 2a - Leaders Are Made, Not Born - Growing Ideas, Passion and Knowledge Into Masterful Teams and Influence	Session 3a - The Way We Compete: Agencies Perspectives
3:30pm - 5:00pm *	Session 1b - Extreme Makeover: Website Edition - Heart-warming (and Award-winning) Case Studies	Session 2b - Become Your Firm's Marketing Leader: Useful Training Sessions to Increase Collaboration in Your Firm	Session 3b - How Long Can You Hold Your Breath? Thriving in the Down Economy
6:30pm - 11:00pm	"West Coast Casual" Event
Friday, March 26	Business Development/ Marketing	Leadership	Business Trends
7:30am - 8:15am	Breakfast
8:30am - 10:00am *	General Session: Frank Lippert, FSMPS, CPSM and Stephanie Craft, CPSM Catching the BD Wave: LIVE!
10:30am - 12:00pm *	Session 1c - Whole Brain Marketing	Session 2c - Maximizing Your Memory	Session 3c - Welcome to the New Economy - Rise of the Right Brain
12:00pm - 1:15pm	Lunch
1:30pm - 3:00pm *	Session 1d - Work Your ASSet Off - Your Network	Session 2d - What You Wish Someone Had Told You Before You Said "Yes" to That Job: The Secrets of Great Leadership	Session 3d - The Excitement and Heartache of Change: Managing Marketing Through Restructuring

SMPS CEUs Available!

The SMPS Pacific Regional Conference is approved for 9.0 hours of Certified Professional Services Marketer CEUs. An additional 3.0 hours are available to those attending the Wednesday afternoon Advanced Management Institute (AMI) Workshop. Credits are provided by attending all of the sessions indicated by (*) above.

AIA CES units Available!

AIA members are also eligible to receive 9.0 continuing education units by attending The WAVE! Credits are provided by attending all of the sessions indicated by (*) above.